8 July 2010

Learn How To Become Google’s No. 1

Hi there

FreshIdeas Events and Paula Wynne are delighted to invite you to find out how to achieve high rank with strategic keyword placement and beat your competitors to become Google’s No.1.

This non-technical user-friendly workshop is intended for start ups, new business owners and managers of smaller businesses who want to improve website visibility in order to become Google’s no 1. It is suitable for businesses that have not yet ventured into SEO (Search Engine Optimisation) and for those who already have a SEO strategy and want to give their website’s search engine optimisation a boost.
Our expert, Paula Wynne, online entrepreneur and business author, shares her experience on how to find keywords and use them effectively to optimize your website, become Google’s No. 1 for those keywords and increase traffic to your site.

Limited places available so book now to avoid disappointment!

What will be covered?
clip_image002This workshop will be hands on and practical with visual guides - you will evaluate the online presence of your own business, learn what you can do yourself and get introduced to:

  • Keywords and why they are key to online performance
  • Meta data and why you must weave it through your website
  • On Page Optimisation: Understand how keywords and their ‘on-page’ placement  is crucial to high search engines ranking
  • Off Page Optimisation: Link building and how to increase traffic to your site
  • How to outrank your competitors
  • How to become Google’s No 1

Having completed this workshop, you will be ready to manage your own content, maximise the effectiveness of your website and be conversant with a cheap and effective way to market your business and generate new leads -  all by doing it yourself.

Date:  Wednesday 21st July - 3.30pm - 7.30pm
Location:  HSBC Private Bank, St. James's Street, London, SW1A 1JB nearest tube Green Park

Trainer - Paula Wynne
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After a career as a publicist and marketer, Paula Wynne is now an award-winning businesswoman, online entrepreneur and author. Paula used SEO to fight through the hardest keywords in the world - working from home - and helped Remote Employment to become Google's No. 1 Worldwide for home based jobs, flexible jobs and working from home.
Paula speaks regularly on the subject and has also written Create A Successful Website. Paula’s second book, Pimp My Site, follows soon after and is a visual toolkit to optimizing, promoting and marketing a website.

Paula and her mentor, Karen Darby were the overall winners of the FreshIdeas Mentor Competition in 2009.

Limited places available so book now to avoid disappointment!

We look forward to seeing you at this SEO workshop.



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Your Home Office
Ideally, you will have a spare room to create a home office. If not, a corner of another room, will be fine as long as you are not constantly distracted in the family fast lane. Set up your kitSet up your computer, files and phone to give you maximum comfort for long hours. Have enough plug points for PC, printer, phone, scanner, mobile charger, fax machine and answer phone. Even better get an all in once mod con to save on a jumble of cables and wires.

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Goal scoring
Give yourself little goals and objectives and then reward yourself when they are complete. Make sure family and friends know your hours or days of working at home and stick to that. Don't be tempted to pop over for a coffee or cook a large meal. Give yourself this time as a reward for getting up early on a Monday to finish a long-winded report. Or if you score well with a new client take five to put your feet up before the school run. Whatever incentives work for you, use them to motivate yourself to balance your time around your other responsibilities.

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